SENIOR MARKETING LEADER
Results-driven and collaborative marketing leader with over 15 years' experience in B2B, B2C, and intermediary marketing. Proven expertise in developing insight-driven marketing strategies, leading high-performing teams, and driving transformational change to deliver measurable business impact.
Experience
Strategic marketing leadership across B2B, B2C, and intermediary marketsCampaigns
Metro Ethernet Forum's Best Service Marketing Award winnerExcellence
Built and led high-performing teams of up to 26 membersResults
Consistently delivered 10:1+ ROI across multiple organisationsI am a hard-working and committed individual with extensive experience in strategic marketing leadership. My diverse background across multiple industries has shaped my comprehensive understanding of various business models and customer needs.
My main motivation comes from the belief that my work is a reflection of me, driving me to consistently deliver exceptional results.
I approach marketing challenges with a customer-first mindset, using data-driven insights to develop compelling strategies that drive business growth.
Committed to delivering measurable business impact through strategic thinking, innovative approaches, and operational excellence.
Always seeking new challenges and opportunities to grow, adapt, and apply cutting-edge marketing strategies and technologies.
Comprehensive marketing leadership across multiple disciplines and industries
Developing and executing strategies to acquire new customers and drive business growth. Implementing data-driven campaigns to generate high-quality leads, optimise conversion funnels, and maximise customer retention and lifetime value.
Building and leading high-performing marketing teams across multiple regions and time zones. Developing talent, fostering collaboration, and creating environments where teams consistently exceed targets.
Creating comprehensive marketing strategies aligned with business objectives. Conducting market analysis, competitive research, and customer insights to develop positioning and go-to-market strategies.
Implementing cutting-edge marketing technologies and AI-powered solutions to enhance campaign effectiveness, automate processes, and deliver personalised customer experiences at scale.
Specialising in complex B2B marketing strategies including account-based marketing, lead nurturing, sales enablement, and multi-touch attribution across long sales cycles.
Coordinating integrated marketing campaigns across multiple regions, managing cultural nuances, local regulations, and ensuring consistent brand messaging while adapting to local markets.
Technical and strategic capabilities developed through 15+ years of marketing leadership
Strategic marketing leadership journey demonstrating consistent value delivery across diverse industries
Recruited by Europe's largest job board platform specifically for my proven expertise in AI implementation and ABM strategy development, gained through previous digital transformation work. Led the company's response to challenging market conditions with increased competition and rising customer acquisition costs across global markets. Implemented comprehensive AI-powered marketing transformation combining predictive analytics with automated creative testing, whilst developing scalable ABM strategy targeting 400 accounts with personalised campaigns across LinkedIn, email, and events. Successfully achieved 25% cost reduction, 40% lead increase, and 2:1 ROI on ABM activities, delivering record ecommerce revenue in 2024 and scaling AI initiatives across 12+ global markets.
Hired by leading UK financial publisher for my mobile marketing expertise and acquisition channel diversification skills, developed through previous B2B and tech community experience. Brought in to maximise ROI from multimillion-pound budgets whilst addressing mobile conversion challenges affecting 60% of traffic in the competitive fintech market. Implemented mobile-first design philosophy, redesigned conversion funnels, and championed organic channels including SEO, PR, and referrals. Developed strategic influencer partnerships to boost expert profiles and diversify acquisition channels. Achieved 85% mobile conversion improvement, 170,000 readership growth in 12 months, and 29% cost-per-acquisition reduction whilst successfully diversifying revenue streams.
Recruited by global tech community platform for my subscription model expertise and team leadership capabilities, gained through previous B2B publishing and revenue transformation experience. Tasked with transforming business model from transactional to subscription-based whilst managing team of 26 during COVID-19 disruption and market uncertainty. Developed tiered membership strategy leveraging "coding rockstars" and industry influencers, implemented comprehensive SEO optimisation project for 8,000 hours of expert content, and pivoted entirely to digital channels during lockdown. Achieved 80% of annual membership target in just 3 months (83% ahead of schedule), delivered 300% organic traffic increase, and exceeded delegate sales targets despite pandemic challenges.
Recruited by specialist B2B publisher for my team transformation and revenue turnaround capabilities, developed through previous marketing management and coordination experience. Brought in to revitalise declining revenue streams across multi-brand portfolio with siloed team of 11 and deteriorating subscription, event attendance, and advertising performance. Empowered individual ownership, implemented integrated campaign strategies, introduced early bird pricing, developed renewal campaigns, and created cross-functional collaboration protocols. Exceeded revenue targets by 40% in first year, sustained 10:1 ROI over five years, achieved 7 team promotions, and transformed declining streams into growth engines.
Recruited by global loyalty leader for my CRM expertise and global campaign coordination skills, gained through previous telecommunications and enterprise marketing experience. Brought in to coordinate marketing across geographically distributed teams in EMEA and APAC whilst optimising underutilised Salesforce Marketing Cloud infrastructure. Established standardised processes, implemented improved data capture protocols, and coordinated global account campaigns with enhanced visibility. Achieved 45% improvement in campaign coordination efficiency, enhanced data quality and automation capabilities, and improved sales-marketing alignment across global markets.
Recruited by fast-growing telecommunications scale-up for my crisis marketing expertise and ROI optimisation skills, developed through previous destination marketing and international trade experience. Joined during challenging economic market conditions, competing against established players with larger budgets. Developed strategic marketing approach leveraging market disruption, executed targeted campaigns addressing cost optimisation concerns, and organised networking events focused on business resilience. Achieved exceptional 17:1 ROI, won Metro Ethernet Forum's Best Service Marketing Award, drove 53% of new business through marketing, and sustained growth throughout challenging period whilst contributing to company expansion from 25 to 500 employees.
Developed destination marketing expertise promoting Birmingham to businesses and visitors, building stakeholder relationships and supporting economic development initiatives for the UK's second-largest city.
Gained international trade marketing experience supporting UK business promotion globally, developing materials for investment attraction and trade development across diverse international markets.
Built foundational marketing skills in campaign development, market research, and promotional activities, establishing the analytical and creative capabilities that would drive future marketing leadership success.
Strategic marketing leadership across industry-leading organisations and high-growth companies
Europe's largest job board platform with 37 million monthly users across 20+ countries, connecting candidates with employers across multiple markets.
Leading UK financial publisher with multi-brand portfolio serving retail investors across competitive fintech market.
Global tech community platform serving 150,000+ developers worldwide with training, events, and professional development resources.
Specialist B2B publisher serving nonprofit and public sectors with finance, governance, and fundraising expertise across multiple brand portfolio.
Global loyalty and benefits leader serving major airlines and financial institutions across 170+ countries with comprehensive rewards programmes.
Fast-growing telecommunications scale-up specialising in enterprise connectivity solutions, expanding from 25 to 500 employees during challenging economic market conditions.
A showcase of strategic marketing initiatives that have driven measurable business impact, from AI-powered transformations to award-winning campaigns across diverse industries.
Years Experience
Major Companies
Average ROI
Team Promotions
The Stepstone Group
Led comprehensive AI implementation across global markets, transforming manual campaign optimisation into automated, data-driven processes.
The Stepstone Group
Transformed fragmented lead generation into cohesive ABM strategy targeting 400 accounts across multiple tiers.
Southbank Investment Research
Redesigned entire customer journey with mobile-first approach, dramatically improving conversion rates and user experience.
Civil Society Media
Transformed underperforming team into high-achieving unit, exceeding revenue targets and fostering career development.
Exponential-e Ltd
Delivered exceptional ROI during 2008 financial crisis through strategic market positioning and targeted campaigns.
Skills Matter/Code Node
Successfully launched subscription membership program, achieving targets ahead of schedule despite COVID-19 challenges.
I'm always open to discussing new opportunities and challenges in the marketing field. Whether you're looking for strategic leadership, consulting expertise, or collaborative partnerships, I'd love to hear from you.
London, United Kingdom